Known as Kashmir’s Arjit Singh for his deeply emotive voice, Ishfaq hails from the Bandipora district in north Kashmir. Despite facing hardship and poverty due to the region’s turmoil, Ishfaq’s talent for singing was evident since childhood. He found a stroke of luck while working as a waiter in Hyderabad when he spontaneously sang and caught the attention of listeners in 2015.
This serendipitous moment propelled him to return to Kashmir and pursue music professionally. His poignant song “Nundi Bani,” dedicated to mothers who have lost their sons, catapulted him into the spotlight, evoking profound emotions among Kashmiris and amassing 9.7 million views online. With over 476K subscribers on YouTube, Ishfaq continues to captivate audiences with his musical compositions.